Grow Your Leads: Just Add Walter

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Transcript (enhanced with AI for clarity)

Hello, Walter Sanford here. I’ve been receiving inquiries about our seller lead generation system, Grow Your Leads: Just Add Walter. I believe it’s the most important aspect of real estate. Everything starts with owning the inventory. Inventory attracts buyers, and later, we’ll show you how we use our buyers to attract more listing inventory. But it all starts with getting a listing. Now, it’s the least-liked area of real estate.

That’s why you have all these companies willing to sell you leads—sometimes profitable. Why don’t we form some systems in the office that self-generate listing leads? That’s what I’m all about. I’ve been doing this for 30 years. I was a top real estate agent in the United States, maybe North America, and I manualized everything I’ve ever done. I did it to the point where I could delegate it to an assistant once I wanted one.

This contains everything we’ve ever done to find a seller. It includes probably the world’s best-expired program, the world’s best for sale by owner system, how we attracted investor listings, how we put together non-owner-occupied systems that generated leads from people who didn’t live in the home, and how we solicited people who owned five or more units with systems to take care of their properties.

We had over 50 ways to find a seller. They’re outlined here completely, so you don’t have to do any research. Your office’s R&D department has been shut down. This is our R&D for the last 40 years. It made me a top real estate agent.

I’m giving you this, and you’ll see in future links how we’ve discounted all these books so you can afford to have them in your library. This product, which is 572 pages, comes with an informational CD. Everything in the book is on this CD, so it’s easy for you to utilize all the systems.

You get the book with everything in it, but everything is also on the CD, so it’s easy to take the forms, letters, systems, and follow-up and implement them. Look through this book, find a demographic group you enjoy working with, and use the system that attracts that demographic. Simple as that.

If you could do one or two of these a year, I could make you a famous real estate agent, independently wealthy. I’ve done it. I know how to do it, and it started from here. Take a look at this within your big package. Thank you very much.

Summary (enhanced with AI)

Walter Sanford, a former top real estate agent in the United States, presents a comprehensive seller lead generation system developed over 30 years of experience. He discusses the importance of listing inventory in real estate, emphasizing that it’s the foundation that attracts buyers.

Walter shares that he has documented and manualized his successful methods in a 572-page book, which includes over 50 different strategies for finding sellers. The system covers various approaches, including:

• Expired listings
• For-sale-by-owner properties
• Investor listings
• Non-owner occupied properties

The entire system is provided both in book format and on an informational CD for easy implementation.

Chapters

Introduction to Seller Lead Generation System

Walter introduces the fundamental importance of inventory in real estate, explaining how it serves as the foundation for attracting buyers.

Professional Background and Credentials

He shares his 30-year experience as a top real estate agent in North America, highlighting his systematic approach to real estate success.

Comprehensive Lead Generation Strategies

Walter outlines multiple lead generation systems, including expired listings for sale by owner, investor listings, non-owner-occupied properties, and management of 5+ unit properties.

Product Details and Implementation

He describes the 572-page book and accompanying CD format, designed to provide easy access to forms, letters, systems, and follow-up procedures.

Action Items

• Implement the documented lead generation systems for specific demographic groups.
• Utilize the provided CD to access and implement forms and letters.
• Implement one or two systems per year for significant results.