Time Saving Checklists for Profitable Systems

Click here to explore product details.

Do not close the window that opens. Use the back button on your browser to return to this page.

Transcript (enhanced with AI for clarity)

One of my most popular products is Time-Saving Checklists for Profitable Systems, our checklist book. Everyone needs systems, and systems need checklists. Checklists allow you to hold your assistants and yourself accountable. Checklists are amazing because when you go to your accountant at the end of the year and he says you spent too much money, you can go back and eliminate things from your checklist.

When you hear a great idea at a seminar, you can add things to your checklist. I'm retiring and managing the real estate empire I built utilizing this checklist book's ideas. I want to improve your operations through checklists.

This is our Time-Saving Checklists for Profitable Systems book, a little over 400 pages. Everything in the book comes on a Word format CD, so it's easy to implement all the checklists. Let me do something I don't normally do—talk to you about some things in the table of contents. I'm just going to give you the broad scope here.

We have assistant management checklists, which are all the checklists I use to manage my team and assistants. It's essential to have checklists because, when you're a rainmaker or a top-producing real estate agent, you get away from the day-to-day and forget about the things that made you profitable.

Your assistants, knowing that you aren't noticing, stop doing some things that made you profitable. Having a checklist is something you can hold them accountable for. If they're going to get a piece of the closing, let's make sure everything on the checklist has been checked off.

We have hundreds of pages of assistant checklists. The most important aspect of my business was my lead generation, lead management, and follow-up checklists. We are very good at attracting the most likely demographics to buy and sell property.

We kept track of people, gave them consistent value, and followed up consistently. These are all the checklists that we use to do that. Stop letting people fall through the cracks.

Next is our transaction coordination. I know hiring a transaction coordinator is fashionable, and all the people I coach have them, but do you have a transaction coordinator who pays for themselves through internal lead generation?

These are all the checklists that my transaction coordinator used to generate leads while closing a transaction. They were handling the “just sold” and “just listed” cards and calling behind them.

They were sending out notices of new listings to all the old expired listings around that listing, letting them know that, because of the marketing system that's about to be implemented, there are going to be additional buyers in the neighborhood, and if they are thinking about selling now would be the time to contact them.

I turned my transaction coordinators into people who can generate leads. It was harder to be my transaction coordinator, but I also paid better, so they got paid for their efforts.

We have checklists for customer service, marketing, my website to ensure we kept it current, and social media—everything we did that held people accountable. This includes me, which means I knew every day what I had to do.

Get a system. Hold yourself, your team, and your office accountable. These are the checklists that made me rich in this business. Once again, we're selling these items at production cost ($90 plus shipping). It's my gift back to the industry. Thank you very much.

Summary (enhanced with AI)

Walter Sanford presents a comprehensive checklist system book designed for real estate professionals, Time-Saving Checklists for Profitable Systems. The book, over 400 pages long, comes with a Word format CD for easy implementation. Walter emphasizes how checklists are crucial for maintaining accountability, managing assistants, and ensuring profitable operations. He details various sections, including assistant management, lead generation, and transaction coordination.

Walter highlights how his transaction coordinators were trained to generate leads while handling transactions, making them more valuable team members. The system includes customer service, marketing, website maintenance, and social media management checklists. Walter mentions he is retiring but continues to manage his real estate empire using these checklist systems.

Chapters

Introduction to Checklist System Book

Walter introduces his checklist product, emphasizing its importance in system management and accountability. He explains how checklists can help track expenses and implement new ideas learned from seminars.

Assistant Management Checklists

Walter details the importance of assistant management checklists for top-producing real estate agents. These checklists ensure assistants maintain profitable practices even when the rainmaker is not directly supervising.

Lead Generation and Management Systems

Walter describes his lead generation, management, and follow-up checklists. He emphasizes the importance of tracking potential clients and providing consistent value.

Transaction Coordination Innovation

Walter explains how his transaction coordinators were trained to generate leads while managing transactions, including strategies for “just sold/listed” cards and marketing to expired listings.

Comprehensive Business Systems

Walter covers additional checklist categories, including customer service, marketing, website maintenance, and social media management, emphasizing how these systems contributed to his success.

Action Items

• Implement assistant management checklists to maintain accountability.
• Use lead management checklists to prevent leads from falling through the cracks.
• Train transaction coordinators to generate leads while managing transactions.
• Implement marketing system checklists for new listings.
• Maintain website and social media presence through dedicated checklists.