Walter Sanford's Top Dog Marketing System

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Transcript (enhanced with AI for clarity)

We’re coming down to the bottom of the box, the last of the products you will get. When you sign up for my products, you get information from all aspects of real estate.

I think one of the last things I want you to get involved with is spending money on marketing because you’ll find that my products and your lead generation will make you famous in your area.

But I wanted to go further. I wanted to become a household name. I wanted people, when they thought about real estate in Long Beach, California, to think about me. So, I devised some unique and fun marketing ideas that didn’t cost too much. I ran some pictures of billboards and full-page ads that people are still talking about 20 years later. This is some very aggressive marketing.

I talk about it last again because it’s probably the last thing I want you to implement. I want cash flow from you, from my other concepts, your seller lead generation, better listing presentations, and better systems and checklists.

I want you to start looking at buying real estate. Please do all the things we’ve already discussed in these other videos. If you want to make a splash and become one of the most famous real estate agents in your area, I’m going to recommend Top Dog Marketing Systems.

You get 300 pages of things I did in marketing, exact samples, so you can take them wherever you want and have them reproduced as your marketing. But I also have about five hours of DVD videos of seminars I’ve done on marketing and real estate.

When you get this product, it’s going to come with the DVDs, and then you’re going to have samples of all the postcards, pages of ads, the things that we put on social media, and all the letters that we’ve sent to affiliates asking them to do lead generation for us.

Unique stuff. Things I guarantee you’ve not done before. I’m a net profit kind of guy. I always wanted to figure out not how much my gross was but how much my net was. One of the things that catapulted me into the speaking business was my local fame in real estate, and this created my local fame.

If you want to make a big splash in your area, then I would suggest that when you get this, maybe look at the DVDs first. It will give you an idea of where to go with this business. It’s fun. People are still talking about me in Long Beach, and I haven’t been there for almost 18 years.

Let’s see if we can’t add a little notoriety to your daily hard work. It’s Top Dog Marketing Systems. Thank you very much. I hope you get the whole package. We dropped the price by about 95 percent.

We’ve dropped it down from $1,500 to $90 (plus shipping) as my gift back to the industry. We need to fill this place with appliances and tools, so I’m off to my new life, buying and managing real estate. Old habits die hard, and I’m training and coaching some of North America’s top real estate agents.

Coaching and managing my real estate empire—that’s what we’re off to do. In the meantime, let’s see if we can’t make some real estate agents in North America rich. Thank you very much.

Summary (enhanced with AI)

Walter Sanford discusses his marketing strategies and products for real estate agents. He emphasizes that marketing should be implemented after successful lead generation and other core business practices are established. Walter shares his experience in becoming a household name in Long Beach, California, through unique marketing approaches.

He introduces his Top Dog Marketing Systems product, which includes 300 pages of marketing materials and five hours of DVD seminars. The product, originally priced at $1,500, is now offered at $90 (plus shipping) as a contribution to the industry. Walter concludes by mentioning his transition to managing real estate and coaching top real estate agents in North America.

Chapters

Marketing Implementation Strategy

Walter emphasizes that marketing expenditure should be the last implementation step, as his core products focus on lead generation that naturally builds local recognition.

Personal Marketing Success Story

Walter shares his experience in Long Beach, California, where he successfully implemented unique marketing ideas to become a household name in real estate.

Marketing Materials Overview

Walter details his Top Dog Marketing Systems product, which includes comprehensive marketing materials:

• 300 pages of samples
• Postcards
• Ads
• Social media content
• Affiliate letters
• Five hours of DVD seminar content

Product Pricing and Industry Contribution

Walter announces a significant price reduction from $1,500 to $90 f(plus shipping) or the complete marketing package, positioning it as his gift back to the industry.

Action Items

• Implement Walter’s lead generation and core business systems before investing in marketing.
• Review the DVD content first when implementing the marketing system.
• Utilize the provided 300 pages of marketing samples for reproduction.
• Leverage affiliate relationships for lead generation through provided letter templates.